Client: We need a gi­ant steam head ris­ing above the booth.
Agency pres­i­dent: Why?
Client: Be­cause peo­ple love steam. They’re drawn to it. It’s the pow­er and mag­ic of steam I’m talk­ing about here!

http://adverbatims.blogspot.com/2007/01/i‑need-it-4-yesterday-delivery-73.html