Same Reason So Many People Apply to Haverford.

Hipster girl #1: I got into Northeastern for grad school. I dunno what to do.
Hipster girl #2: Wow, that's really good! What a great school. Northwestern is like, famous.
Hipster girl #1: No, Northeastern.
Hipster girl #2: Oh. Is that a good school?
Hipster girl #1: Not really. But I figured if I put it small on my resume or say it fast, people will get confused. It clearly works!

30 Bus
San Francisco, California